9. Drop the Italics
Italics are hard to read in print. Couple that with on-screen reading already being challenged and banish italics from your blog writing. If you can limit italics, please do.
10. Capital Letters
Use capitals for proper nouns and at the start of sentences but avoid writing all in capitals because it’s harder to read. PLUS USING CAPITAL LETTERS CONSTANT IS THE ONLINE EQUIVALENT OF BEING SHOUTED AT. (Sorry, I just wanted to get the point across.)
11. White Space
Make sure your blog web pages aren’t too busy or distracting and give readers somewhere to rest their eyes from time to time.
12. Background Color
Most blogs and websites get the contrast between text color and background color right but make sure your blog background doesn’t make the text hard to read.
There are plenty of choices that look good and are still easy to read but without the glare of white: try light grey or pale yellow.
13. Using Images
Good use of images will draw readers into your blog posts. Sometimes I read a post purely because I like the image. Ideally, your images will add to your blog or emphasize your message.
Even if they can’t do that, use them to break up text, draw your reader’s eye down the page and reward them for reading and spending time on your blog. Some blogs like Viperchill turn their headers and sub-headers into images which make the text look more attractive and help people scan when they read.
14. Be Consistent
You don’t know how readers found your blog. You can’t be sure if they arrived straight at your latest post, on your “About Page” or via an archived post. You can’t know which order people will read your blog in, so every post you write needs to tell the same story about you, your message, your blog and your values.
15. Tell a Story
Speaking of stories, every blog post needs to have a beginning, a middle and an end. Think of it as an introduction, the main information, and conclusion if you prefer. Even if you don’t give use to those sub-headings because, hopefully, you’ve come up with hotter ones, do follow the convention to avoid confusing your readers.
16. The Golden Rules of Blogging
You’ve probably noticed traditional media like newspapers are struggling and the Internet’s taking over. It’s amazing to think that in less than 10 years you may not be able to buy the L.A. Times [or whatever your favorite newspaper is].
Instead, you download the thing to your iPad in a nanosecond and read it on the go. No dirty fingers, no struggle to read text that runs over a crease and no pages blowing down the street. I love newspapers, and I’ll miss them, but I look forward to the day when every blog is formatted and laid out so it’s as easy to read as one of those newspapers.