Press Release Writing Services

Affordable & High-Quality Press Release Writing Services.
We can help spread the word about your business and improve your marketing outreach.

A press release is a “brief, printed statements that outline the major facts of a news story in a journalistic style, and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.
Online press releases can be an amazing way to gain visibility about a person or a business. When written and distributed correctly, a press release can continue to grow indefinitely and can linger in the search space for an infinite amount of time. For many years press releases have been a foundation step when trying to accomplish great search engine optimization for your website. At Brandignity, we can help you craft a press release for just about any announcement. The great thing about our press release service is that we will conduct keyword research and write your PR with SEO in mind. The right keywords in your press release can be the difference of a few visitors reading to a lot of visitors reading it.
Our professional writers will custom and write a press release for you that you can use anywhere throughout the web. We can even help you distribute the press release utilizing a PR distribution service that will help your press release go the extra mile. Depending on which distribution service we choose, your press release can be viewed thousands of times giving you the potential to be heard by your industry peers.

The standard press release begins with contact information, mostly likely the name, phone number and e-mail address of the person who wrote the release. Then comes the headline, arguably the most important four or five words in the whole press release. The headline will be what the journalist reads first. If it’s not intriguing, newsworthy and unique, he’ll read no further.

Below the headline often comes a brief, one-line summary of the press release. Like the headline, the summary should draw the reader in quickly and motivate them to learn more.

Since a press release is supposed to look and feel like a story in a newspaper, it’s important to include a location and date stamp at the beginning of the first paragraph.

The rest of the body of the press release should answer all of the questions a journalist might have about the product, service or event that you’re announcing. Although a press release is a public relations tool, it should not read as overly promotional. If it sounds too much like a sales pitch, it will lose credibility in the eyes of the journalist.

Press releases typically end with a short description of the company or organization that’s issuing the release, along with a call to action. The call to action could be to participate in the event being promoted, to take a test drive of the product, or simply to find out more by contacting the author of the press release

When to issue a press release

  • Product announcement
  • Company announcement
  • Upcoming event
  • Company or personal milestones reached
  • Industry bloggers
  • Web editors
  • Reporters
  • Writers

Why you should hire a professional blogger

You’ve heard the idea before that anyone can write. True, anyone can write. But not everyone can write well. And not everyone can keep your business and your interests at the top of their mind. Since I’ve been blogging for awhile now (over five years), I’ve learned a few things. Here are some things to keep in mind if you’re looking for someone to hire for blogging. By the way, I’m available!
Education
Not everyone cares about formal education, but some do. So you might want to ask where the person you want to hire went to school. Do they have a degree in something related to writing? For instance, my degree is from U.C. Berkeley, in English. Also, do they have any other writing experience, such as technical writing, that could assist them in their (and your) blogging efforts?
Deadlines and Punctuality

You probably want someone who’s a self-starter and can make deadlines, right? You don’t need to be babysitting the person who writes your professional blog. You’d like the posts to be scheduled on time so you can do your job, which means running your company. What kind of track record does your blogger have? Can he or she write to a deadline? How can you tell if they’ll be punctual? Were they on time to the meeting with you? You could ask their references.
Creativity
Do you have to come up with all the ideas for your blog yourself? Or would you rather have a blogger who can come up with optimized headlines and ideas for you, once she knows what you do? Speaking of headlines, they can sometimes be a pain in the asterisk! Of course, the best is to have a team approach where everyone decides on the blog ideas together and then the blogger can be set loose to do what she does best–write.

Confidence
Would you prefer someone who consistently has writer’s block? Or would you rather have someone who can sit down and write without a lot of prompting? Ha! I thought so! Writing is work. It’s not waiting to get prepared to sit down to write. No. It’s actually sitting down and writing. Every day. If your would-be writer carries a notebook around, that’s a big clue that you’ve got someone with passion as well as confidence.

Engagement with Blog Readers
Will your blogger know how to engage with those who read the blog? Or will you be expected to do that? Personally, I recommend that bloggers engage with readers directly. Another good skill to have is to comment on others’ blogs besides yours, if possible.
Top-Notch Imagery
Without interesting images to draw readers in, a blog can be a simple wall o’words. And you certainly don’t want that!